“Alexa, change the subject”: Amazon adds feature to avoid Christmas arguments

This Christmas, a new family mediator might be stepping in to avoid Christmas arguments.

Amazon’s Alexa can now be used to change the subject during family disputes over the winter holidays.

READ MORE: Samuel L. Jackson’s voice now available on Amazon Alexa

Research by the online retail giant found 6.30pm on Christmas Day is the time when family rows are most likely to break out.

Amazon has now added a feature to its smart speakers to prompt virtual assistant Alexa to step in with a “distraction technique”.

Using the phrase “Alexa, change the subject”, the AI-powered assistant will try to spark a new debate by asking questions such as: “Is Die Hard a Christmas movie?”

It could also ask: “What would your superpower be and why?”

Questions about whether jam or cream are added to scone first and who is each person’s celebrity crush are also among the questions Alexa could ask, Amazon said.

According to Amazon’s survey, money is the issue families are most likely to fall out over, ahead of what to watch on television, bad behaviour or someone being a sore loser after a Christmas game.

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