Nike launches winter fitness activation Give Sport in stores

Nike has announced its new holiday promotion Give Sport, in order to encourage shoppers “bring on winter sport”.

“Rather than waiting for New Year’s resolutions to get back on track, Nike is providing some much-needed motivation to keep moving during winter – GIVE SPORT – a whole holiday season full of rewards – and added bonuses if you sign up to free Nike membership,” said a Nike press release, adding that “winter is no longer an excuse” to avoid sport.

READ MORE: Nike to introduce “transformational” app to measure shoppers’ feet

With Give Sport, shoppers can purchase sport experiences for themselves or their friends and family, including offers, discounts and rewards such as stories from athletes and winter style tips.

“We know our members are avid buyers on the big shopping days in the run-up towards the end of the year.  For this year’s festive period, we’re giving members something more with a whole season of rewards and offers, motivating as many people as possible to warm up this winter and make sport a daily habit,” said Nike vice president and general manager Nike direct EMEA Joris van Rooy.

The activation comes after Nike introduced Nike Fit to its retail app, which scans shoppers’ feet to determine their exact size, aiming to eliminate ill fitting shoes for good.

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