Click & collect usage in the UK is set to rise 8.2 per cent this year as consumers begin to expect “this option as standard for their digital purchases”.
According to new data from eMarketer, 66.8 per cent of digital buyers have used click and collect this year, representing 52.8 per cent of the UK population over the age of 14.
By the end of the year 29.3 million buyers are expected to buy online and collect their items themselves, rising to 31.1 million next year.
Though usage is set to rise nearly 10 per cent this year, annual growth rates are set to plateau over the next four years dropping to 1.2 per cent by 2023 as the market saturates.
“The click & collect landscape in the UK is well-advanced,” eMarketers principle analyst Bill Fisher said.
“It’s been around in the country since 2000, when high-street catalogue retailer Argos pioneered the strategy. Since then, it has become commonplace among both physical and digital retailers, with UK consumers now expecting this option as standard for their digital purchases.
“This is exemplified by our forecast, whereby the majority of digital buyers use click & collect.”