Amazon announced new partnerships with Lamborghini, BMW, Fiat Chrysler and electric car maker Rivian as ahead of this year’s CES 2020 as it continues to spread its technology throughout the automotive industry.
Lamborghini revealed on Monday that Amazon’s Alexa voice assistant will be integrated into its new $200,000 Huracan Evo, marking the 11th car major car manufacturer to integrate its voice technology.
Meanwhile electric vehicle start-up Rivian announced that it will integrate Alexa into its first two commercial models, the R1S SUV and R1T pickup, which will hit the roads later this year.
In September Amazon pledged to buy 100,000 of Rivian’s electric vehicles to build a fleet of environmentally friendly delivery vans, which will also include Alexa, set to begin making deliveries next year.
Separately BMW and Fiat Chrysler also announced new partnerships with Amazon ahead of this year’s CES technology conference taking in place in Las Vegas this week.
Amazon TV will now be integrated into BMW and Fiat Chrysler’s entertainment systems, and the retailer also announced that vehicles with Alexa built in will now allow customers to pay for petrol with their voice at all 11,500 Exxon and Mobil stations.