Apple has celebrated record sales on its app store over the holiday season raking in over £1 billion in the last week of the year.
App Store customers shopping on their iPhones and iPads spent $1.42 billion (£1.08 billion) between Christmas Eve and New Year’s Eve marking a 16 per cent sales increase on the previous year.
On New Year’s Day alone Apple took $386 million (£294 million) on its app store, marking its best single day on record rising 20 per cent on the same day in 2019.
This will be welcome news for investors wary of falling hardware sales, pointing to the success Tim Cook had hoped for in its services division.
In October Apple reported an iPhone sales drop of nine per cent to £25.8 billion, while Mac sales also fell five per cent to £5.41 billion.
With the addition of the launch of Apple TV last year, the company’s senior vice president of internet and software service Eddie Cue hailed 2019 as “the biggest year for services in Apple’s history”.
“We introduced several exciting new experiences for our customers, all while setting the standard for user privacy and security,” he added.
“We begin the new decade with incredible momentum and gratitude to our customers who have shown such enthusiasm for all of our services, and we continue to celebrate the work of the world’s best creators, storytellers, journalists and developers.”