Ebay and Facebook have pledged to do more to tackle fake reviews on their platforms after pressure from the UK’s Competition and Markets Authority (CMA)
In June the CMA ordered the online platforms to tackle the growing issue of fake reviews after an eight-month investigation found “troubling evidence” of their prevalence.
Yesterday the pair promised to better identify, probe and respond to fake or misleading reviews on their respective sites.
Facebook has removed 188 groups and disabled 24 user accounts responsible for writing fake reviews in exchange for money.
Meanwhile Ebay has permanently banned 140 users since the summer, according to the CMA.
Although the regulator said it had also found troubling evidence of fake reviews on Facebook-owned social media giant Instagram, it acknowledged that neither was intentionally allowing this activity and both had committed to doing more.
“Millions of people base their shopping decisions on reviews, and if these are misleading or untrue, then shoppers could end up being misled into buying something that isn’t right for them – leaving businesses who play by the rules missing out,” CMA chief executive Andrea Coscelli said.
Ebay added: “We maintain zero tolerance for fake or misleading reviews and will continue to take action against any seller that breaches our user polices.”
Facebook said was exploring the use of automated technology to identify and delete fake reviews before they’re seen, and that knew “there is more work to do and are working with the CMA to address this issue.”