True Fit’s AI-powered sizing tech now available through Google Cloud

True Fit has announced a new partnership with Google Cloud allowing retailers to easily access the world’s largest connected data set for fashion.

Using hundreds of millions of data points collected over a decade, True Fit’s technology allows online shoppers to get an incredibly accurate picture of how items will fit before they commit to a purchase, driving conversion and reducing returns.

Customers are asked to input an item from any brand which they feel fits them perfectly, True Fit’s technology then uses AI to scour its data and inform customers browsing online how closely items match their perfect fit.

READ MORE: Quiz offers True Fit’s AI-powered sizing tech across all its online ranges

Retailer are now able to access True Fit’s massive data set, which it calls the ‘Fashion Genome’ through Google Cloud.

“Data can either be a retailer’s biggest challenge or biggest gift,” Google Cloud’s vice president of retail Carrie Tharp said.

“We’re thrilled to partner with True Fit and further help retailers harness the power of data to build better, more personalised shopping experiences that ultimately drive sales and build a more loyal customer base.”

True Fit’s co-founder Romney Evans added: “We believe in a diverse retail future that closely connects retailers to their consumers.

“We’re thrilled to partner Google Cloud not only for performance, speed, and reliability, but also because our two companies have shared values for providing retailers white glove service, as well as shared vision and incentives to help create a thriving, competitive, and connected retail ecosystem that inspires consumers”.

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