Asda testing 3D holograms and electronic shelving labels


Asda has rolled out 3D holograms, electronic shelf labels amid more than 20 different initiatives aimed at making “our colleagues’ lives easier and our customers’ shopping experience better”.

The grocer’s store in Stevenage is a testing ground for a range of new technologies enabling staff to “see the benefits of how different tech works together” and put it through its paces before a wider roll out.

3D holographic signs have been installed in the store’s bakery department to advertise products and inform customers how to use its Scan & Go technology.

“We’re one of the first retailers in the UK to test out the holograms in our store,” Asda’s Stevenage employee Michael Rose said.

Innovation projects being tested at Asda Stevenage

Image: Asda

“The feedback has been very positive and the whole idea of the test is to collect feedback and gather views. If you’d have said to me five years ago that we would have holograms in stores I would have laughed at you – but they are fantastic.”

READ MORE: Asda picks Middleton Leeds store to launch sustainability concept

Next the store has installed a device in their product aisle which allows customers to have a two-way conversation with store staff so they can answer questions about products and availability “at the push of a button”.

In its laundry aisle the store has replaced traditional paper price labels with electronic ones, which are “about the size of a post-it note and run on batteries which last up to five years”.

“In the future they’ll be fully integrated into our system so any price changes can be loaded up immediately,” Rose added.

“We can have 3,000 price changes in a week so could save our colleagues a lot of time. Our customers seem to love the idea too.”

Innovation projects being tested at Asda Stevenage

Image: Asda

Its Stevenage store now also has an automated parcel service for click-and-collect shoppers, which is “basically a large vending machine”.

This comes after the retailer announced a new sustainable concept store earlier this week, where customers are encouraged to fill up their own containers of products.

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