N Brown group rolls out True Fits AI-driven technology across all its brands

N Brown group has become the latest major fashion retailer to adopt True Fit’s artificial intelligence (AI) driven personalisation platform.

True Fit’s solutions, which use hundreds of millions of data points to provide personalised fit ratings based on a user’s unique body shape, will now be available online for all N Brown’s brands including  JD Williams, Simply Be, Jacamo, Ambrose Wilson and Fashion World.

“Data-driven customer insight and personalisation is key to unlocking operational efficiencies and improving customer experience,” N Brown’s chief information officer Adam Warne said.

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“Our partnership with True Fit allows us to enhance our customers’ journeys with personalised relevant experiences ensuring that we deliver better fitting products for our customers to make them look and feel amazing.”

Alongside its personalised fit recommendations N Brown will also adopt the tech company’s True Insight technology, providing data-driven marketing, merchandising and design insights to improve the brand’s product selection and design efforts.

True Fit’s co-founder Jessica Murphy added: “Successful retailers like N Brown understand the importance of placing data-driven personalisation at the heart of their customer strategy.

Our mission at True Fit is to instil consumer confidence and loyalty and we are excited to partner with N Brown, with its stable of inclusive retail brands, on this shared objective. We look forward to working with N Brown as they deliver delight to their diverse customer base at every point on the digital shopper journey.”

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