Deliveroo is launching a number of its own branded delivery-only brands “from scratch” placing a focus on health and affordability.
The delivery giant, currently in the midst of a troubled tie-up with Amazon, will “own the name, logo and the brand” of a range of new food retailers, but will licence them to partners to operate of their own kitchens.
Dream Burger will be the first brand to launch, offering a new “healthy, affordable” menu created in partnership with nutritionist Rhiannon Lambert, who will also consult on its other brands’ menus.
Licenced restaurants will receive “detailed guidance” from Deliveroo on how to prepare and serve menus items, and the licencing arrangements will be bespoke for each restaurant.
While no other brands have yet been revealed, they are understood to be health and nutrition focused.
“We have created a menu of mouth-wateringly quick, affordable and nutritious meals,” Lambert said.
“Our approach couldn’t be more straightforward. We want to boost healthy eating patterns across the UK and dispel the belief that healthy food is expensive, hard to find and can’t taste delicious”.