Alibaba’s fresh-food arm Freshippo sees sales skyrocket amid virus lock-down
Alibaba’s physical fresh-food chain Freshippo has seen sales skyrocket over the past week as residents across China are advised to stay at home.
The coronavirus outbreak has impacted many retailers both domestically and internationally as factories and stores across the country are forced to shut down to prevent its spread.
However, some companies including Alibaba and JD.com are seeing massive gains in sales volumes as begin ordering food and vegetables in bulk to reduce contact with delivery drivers.
Alibaba’s fresh-food chain Freshippo has seen vegetable sales grow 50 per cent since the outbreak started, with order volumes often tripling as shoppers buy in bulk.
Freshippo revealed that it has prepared 250 tonnes of packaged vegetables and over 80 tonnes of bulk vegetables for around 50 stores across China, six times the normal volume.
It also said it planned to ship an extra 100 tonnes of fresh vegetables from its suppliers every day.
JD.com’s JD Doajia food delivery business also reported a five-fold increase in sales volumes and average basket spend 10 times higher than usual.
The deadly virus has now killed 425, some outside of China, while confirmed cases have risen to over 20,000.