WHSmith has partnered with ‘buy now, pay later’ giant Laybuy to offer customers the option to spread payments over six weeks.
From today WHSmith customers can pay for their purchases in six weekly interest-free instalments with Laybuy.
“We are excited to be partnering with WHSmith and I’m sure their customers will really value Laybuy’s innovative payment plan,” Laybuy co-founder Gary Rohloff said.
“Consumers are always looking for more flexible payment options and Laybuy provides exactly that, whilst being totally interest-free.”
Laybuy also offers ‘Boost’ option which allows customers to pay more upfront for their items if their credit limit won’t cover their purchase.
While payment schemes like Laybuy and Klarna have quickly risen to prominence over the past year, with Laybuy alone counting high street majors JD Sports, Footasylum and AlexaChung as partners, concerns have also been raised about their safety.
Last month it was reported that two million UK shoppers have had their credit scores damaged by ‘buy now, pay later’ schemes driving increasing levels of consumer debt.
Young shoppers are the worst hit, with 33 per cent of 25 to 34-year-olds stating they’ve used a ‘buy now, pay later’ scheme over the past year and 39 per cent of those stating this has damages their credit score.
Laybuy says that it offers a responsible approach to lending and never charges interest, partnering with global credit bureau Experian to set responsible credit limits.