“Valentine’s Day” online shopping searches are set to peak today as shoppers scramble to get last minute gifts delivered in time.
Searches for “Valentine’s” on February 10 last year spiked 20 per cent compared to the previous day on Ebay, according to new insights from the platform’s advertising arm.
While searches for traditional romantic gifts like “photo frames” and “candles” jumped 26 per cent and 19 per cent respectively, Ebay says technology is becoming the gift of choice.
Valentine’s searches in Ebay’s ‘Mobile Phones and Communication’ category jumped 34 per cent over night last year, comfortably outpacing the 20 per cent rise in searches in its ‘Jewellery & Watches’ category.
Other consumer technologies also saw huge boosts in search numbers, including a 73 per cent rise in searches for “smart speakers”, a 33 per cent jump in “Dyson supersonic hairdryer” searches and an 18 and 23 per cent rise is “Fitbit” and “Go Pro” searches respectively.
“While many people think of Valentine’s Day as a time for chocolates and flowers, our data suggests that’s not necessarily always the case,” Ebay’s director of advertising sales UK Mike Klinkhammer said.
“Now that technology is an integral part of many top-of-the range products – from hairdryers to cameras and watches – what’s considered to be a romantic gift is changing.”