Ubamarket app adds facial recognition tech allowing customers to buy alcohol without ID

Ubamarket has overhauled its ‘scan, pay and go’ app introducing a range of new AI-powered features including facial recognition and in-store sat-nav.

The new app has expanded Ubamarket’s cashierless offering, which allows customers to scan items as they’re shopping and pay for them in-app.

Its unique selling point is a real-time virtual aisle-to-aisle map of stores in which customers could input their shopping list and be guided around the supermarket in the most efficient route possible.

Now the app will include a facial recognition system which will allow customers to be approved for products like alcohol which would usually requite customers to show ID.

Customers will also now have access to exclusive deals and offers through the app, while dietary, allergen and recycling information will also be displayed.

“Ubamarket’s mobile technology helps retailers to offer customers an incredible experience when they come to shop at their stores,” Ubamarket chief executive Will Broome said.

READ MORE: Ubamarket app to be rolled out across hundreds of stores

“Not only does our technology revitalise and revolutionise the process of shopping in-store for customers, but it also provides retailers with a much-needed method to get back on track and ensure they can thrive in the midst of a tough climate for the industry.

“What’s more, our research clearly shows that a huge portion of consumers are receptive to mobile technology already, and these numbers are only set to grow as technology permeates our society further. Technology gives shoppers a reason to get up off the couch and feel excited to shop in-person again, and at Ubamarket, we are committed to providing this technology to help traditional retailers not only survive, but thrive.”

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