Co-op is planning to roll out its same-day delivery service to more than 650 branches by the end of 2020.
Following a successful pilot launched in March last year, the grocer is planning to dramatically expand its same-day, sometimes two-hour delivery service across the UK.
Digital Goodie provided the base headless commerce platform for Co-op to build its first pilot delivery scheme and storefront and will provide the framework for its wider roll out.
Currently Co-op offers free delivery on orders over £15 in parts of London, Bristol, Brighton, Manchester, Southampton and Bournemouth.
It will soon be expanded to stores in more parts of Manchester, Leeds, Sheffield, Liverpool, Newcastle, Nottingham and Birmingham.
Co-op also plans to expand the service to native mobile apps.
“Convenience lies at the heart of our offering and as part of this, we have major online expansion plans which will make it easier than ever for customers to shop with us,” Co-op’s head of food digital Chris Conway said.
“Such growth can only be facilitated with a digital partner that offers modern and agile technology and we’re delighted to continue our work with the Digital Goodie team who are intrinsic in bringing these plans to life.”
Digital Goodie’s chief executive Moris Chemtov added: “When we started our journey with Co-op we were impressed on how focused they are on digitalisation, and how agile they are in their approach
“The speed by which they were able to design and build their own storefront is a testament to these traits.
“However, it is also a testament to the robustness and completeness of Digital Goodie’s headless commerce platform. We are proud to be the first platform vendor to truly bring headless commerce to the grocery industry, and look forward to many more wins in the upcoming months.”