Rent the Runway has hired a raft of former Amazon executives to head up its supply chain operations after it was plagued with delivery chaos last year.
Brian Donato is set to take on the role of chief supply chain officer on March 16, overseeing its reverse logistics, customer service, warehousing, inventory registration, transportation and distribution network expansion.
Donato has previously spent seven years at Amazon where he held various senior roles including director of worldwide operations for Amazon Fresh and Pantry during which time order volume increased more than 500 per cent over 12 months.
Elsewhere Rent the Runway has hired the former vice president of Amazon’s global customer fulfilment operations and transportation Mike Roth to its board of directors.
Mike Indresano, Amazon’s former senior vice president of transportation services, who also held senior roles at FedEx and Walmart, will also joing as Rent the Runway’s senior transportation executive.
This string of new hires comes after an embarrassing collapse of its supply chain last year, which saw its former head of supply chain Marv Cunningham resign.
The disruption began on September 13 while the company began to implement a “significant software transformation” in its supply chain.
Soon after horror stories emerged of customers failing to receive dresses for special occasions including their own weddings and red-carpet events with no time to buy an alternative.
Around 14 per cent of its total subscribers and six per cent of customers who used the service for a one-off event were affected by the supply chain chaos.
“As the pioneer of rental and leader in reverse logistics, operational transformation to enhance our customer experience is one of our highest priorities,” Rent the Runway’s chief executive Jennifer Hyman said.
“Brian’s leadership and experience in operations and logistics will be a valuable asset to the company as we continue to advance our end-to-end differentiated operational capabilities to capitalize on our future growth opportunities.”