Gap has partnered with ThredUp to encourage customers to donate their unwanted clothes in exchange for credits to be spent in-store.
ThredUp’s “re-commerce” platform takes reportedly receives and uploads around 15,000 secondhand items of clothing every day, reselling them on what it calls the world’s largest “online consignment and thrift store”.
Now customers at Gap’s range of brands including select Gap, Banana Republic, Athletica and Janie and Jack stores across the US will be able to donate their clothes to ThredUp’s ‘resale-as-a-service’ (RAAS) platform.
Starting from April ‘cleanout’ bags and labels will be offered to customers, allowing them to send piles of unwanted clothes for resale effortlessly.
They’ll receive credit to be redeemed across all of Gap’s brands, offering an extra 15 per cent bonus to ThredUp sellers.
“ThredUp’s resale-as-a-service platform was built with consumers and retailers in mind,” ThredUp’s co-founder James Reinhart said.
“After spending the past decade building the backbone of resale on the internet, we are thrilled to partner with the iconic brands in the Gap Inc. portfolio to deliver a convenient, responsible clean out service to their customers. By working together we can pave the way for a more circular fashion future.”
ThredUp has partnered with Macy’s, JCPenney and J Crew’s Madewell brand over the past year.
The former has installed 40 physical pop-up shops within its store estate while JCPenney has installed 30, selling curated second hand brands at a major discount.