Asda has overhauled its ecommerce pick-up and drop-off service amid what it says will be “another significant year in technology and innovation” for ToYou.
ToYou, launched in 2015, allows online shoppers to choose their local Asda store as a delivery and returns location when purchasing with 115 third-party retailers including Missguided, Asos, Feelunique, Gymshark, InTheStyle and PrettyLittleThing.
In a bid to boost usage and growth of the service Asda is introducing a range of new features, including new automated parcel robots to streamline the service.
It also said it has introduced changing rooms in around 300 stores allowing customers to try on their fashion purchases before taking them home, and return them immediately via ToYou should they not fit.
The supermarket has also launched a new dedicated website for ToYou, detailing how to service works and who it works with.
“We will introduce more automation in our stores including additional parcel robots for parcel pick-up, and we are very excited about our new returns drop box with integrated label printing capability for parcel drop-off, which we are rolling out,” Asda’s senior director of parcel service Paul Anastasiou.
This comes as Asda continues to diversify its operations to focus on more convenient delivery for online orders in the face of growing competition from tech-led rivals like Ocado.
In January this year it became the first UK supermarket to launch one-hour click & collect service following successful trials.
Express Click & Collect is in the process of being rolled out across hundreds of stores and includes its full range of items, but will reportedly not be rolled out to stores with existing click & collect lockers or in petrol station click & collect services.