Ocado voted Which? best online supermarket for second year running

Ocado has been voted the top supermarket for online grocery shopping by consumer watchdog Which? for the second year running.

According to a survey of over 14,000 people Ocado rated best UK online grocer across a range of categories, while Asda came last for both online and physical stores.

Which?’s annual supermarket survey saw Ocado receive five-star in more categories than any other supermarket, including the availability of delivery slots and the ease of finding products on its site.

READ MORE: Waitrose to launch 5000 new products as Ocado swaps to M&S

Though it was one of five retailers to receive three stars for value for money, with online Iceland gaining more, it received an overall customer score of 82 per cent.

“Customer service is splendid – they make you feel that they really care about you and your shopping”, one review read.

Another added: “The quality is high and the website is easy to navigate. Doubt I would ever go back to standard supermarket shopping.”

Coming close behind it was Waitrose, which was also voted the top physical grocer by the watchdog, with a 79 per cent overall user rating.

Notably, Ocado currently provides the technology for Waitrose online sales platform, and stocks more than 4000 Waitrose products including its own branded lines.

According to analysts at Berenberg Bank, this tie-up is thought to account for around six per cent of Waitrose’s sales.

In August Ocado will replace Waitrose with its key upmarket grocery rival Marks & Spencer, swapping its Waitrose range for 6000 M&S products which it promises will be the “same price or lower, and of the same quality or better”.

This could potentially have a major impact on Waitrose’s online operations, so it has launched a major revamp of its online product offering in a bid to prevent its customers from jumping ship to M&S.

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