Homebase has added its entire range of indoor and outdoor plants to the SmartPlant app, providing customers with a free digital plant caring assistant.
SmartPlant, which enables users to scan a plant’s barcode to receive free personalised monthly plant care instructions, has been trialled by Homebase for a year and has now been rolled out to its entire range of plants.
It is fully integrated with Amazon Alexa so customers can ask plant care questions hands free, while also offering the option to speak directly with plant experts and receive a tailored response to their questions within 24 hours.
“When buying plants, our customers will now have expert advice at their fingertips thanks to our extended partnership with SmartPlant,” Homebase’s plant buyer David Gillespie said.
“We’ve been helping customers bring plants into their homes and gardens for over 35 years, and along with our in-store experts, customers can now have the confidence to buy the plants they want to grow.
“They will also have better information as to how to care and look after them to make them look better for longer.”
This came amid a surprise return to profitability leading it to predict a completion of its CVA 18-months ahead of schedule.
For the year ending December 29, the home and DIY retailer delivered a £3.2 million EBITDA profit, compared with a loss of £114.5 million in 2018.
The retailer said “nearly all 164 stores are now profitable” – a stark contrast to June 2018, when Hilco Capital acquired Homebase for just £1 after a disastrous attempt by Australian retail conglomerate Wesfarmers to use it as a springboard into the UK market.