Asos has successfully reduced its carbon emissions by 30 per cent marking the completion of all of its sustainability goals set out in its Carbon 2020 strategy.
The online fashion retailer set out a range of ambitious goals for reducing its carbon footprint and boosting sustainability in its supply chain in 2015, and has now said it’s “proud to have achieved everything we set out to”.
A key tenant of its Carbon 2020 strategy was reducing its overall carbon emissions by 30 per cent by 2020 by decreasing energy and delivery emissions while increasing renewable energy usage.
According to the retailer, 91 per cent of its emissions are from “inbound supplier deliveries, stock movements between sites and outbound customer deliveries and returns”.
Alongside launching initiatives to crack down on serial returners, it has integrated low emission delivery vehicles in key cities across the EU including London and has built more fulfilment centres within its biggest markets aid last mile delivery.
“In 2015, I signed off a new carbon strategy, ‘Carbon 2020,’ which defined how ASOS, through the delivery of six big ambitions, planned to meet its goal to reduce carbon intensity – grams of carbon dioxide per customer order – every year until 2020,” Asos’ chief executive officer Nick Beighton said.
“Those ambitions focused on reducing emissions relating to our customer deliveries and returns, order packaging, energy efficiency, reducing energy consumption, and switching to renewable energy sources.
“They were broad aims that helped us to define and focus our work on short-term goals. Five years on from the launch of Carbon 2020, we’re incredibly proud to have achieved everything we set out to – with a landmark reduction in carbon intensity per customer order of a staggering 30 per cent since 2015, and consecutive reductions delivered every year since the strategy launched.”
Other initiatives that have helped it meet its goals include working with suppliers to reduce the amount of plastic in its packaging, zero waste to landfill initiatives in its buildings and installing solar panels on the roofs of its facilities.