Amazon customers could soon receive their deliveries in less than five hours as it piles investment into new warehouses to improve its same-day delivery service.
Prime customers in Philadelphia, Phoenix, Orlando and Dallas can now order from thousands of “need-it-today” items and receive them in a matter of hours.
The online giant has built what it calls “mini-fulfillment centres” in select US cities, understood to be around a tenth the size of its regular warehouses stocking around 100,000 of its most popular items.
Customers in these four cities who place orders in the morning will receive their items before 6pm, while orders placed overnight should arrive by 1pm.
According to the retailer, these customers can also place orders as late as 5pm and still receive them the same day, those placed later in the evening will also be delivered by 8am.
Currently its same-day delivery service requires customers to place an order before noon and will receive it as late as 9pm.
Prime customers will be able to access the service for free on items over $35, but will have the option to pay $2.99 on lower value orders.
Non-prime customers can still access the service, but will pay a premium of $13 for same-day delivery.
“We’re able to do so by storing need-it-today items in brand new facilities we built even closer to customers.
“These are first-of-their-kind buildings and serve as mini-fulfillment centers optimized for faster click-to-delivery speeds,” Amazon’s director of delivery experience Jon Alexander stated.