Fashion brand AllSaints has enlisted the help of bot management solution Netacea, in order to protect itself from unwanted web traffic.
The East London brand will now use Netacea’s machine learning technology to analyse bot behaviour.
The analysis aims to identify malicious attacks before they happen, by distinguishing bots from human visitors to the AllSaints website.
This means AllSaints is able to prioritise genuine users and stop malicious ones.
“As a retailer operating in an omnichannel world, seamless user experience is crucial to the success of the business. We had seen indications of potential bot activity and, with cyber-attacks hitting the headlines every day, we refused to take any chances when it came to cybersecurity,” said AllSaints’ global technology director James Reid.
“As the threat landscape evolves – and attacks become more sophisticated – it is crucial for enterprises to always make sure they are one step ahead of the curve,” explained Netacea chief technology officer Andy Still.
“Scraping, credential stuffing and carding are now alarmingly common attack methods. After acknowledging this challenge, AllSaints recognised the need for a smarter bot management solution. From websites to mobile apps and APIs, protection across the board is crucial. No stone can be left unturned,” Still added.
Earlier this week GlobalData accused retailers of failing to take sufficient precautions against cyber threats.
Following the news last week of cyber attacks and data breaches at Tesco, Boots and Virgin Media, GlobalData said companies were not being rigorous enough in stopping breaches taking place.
“The threat from a cyberattack is one of the biggest dangers to a company’s business and reputation, but too many companies are not taking the cyber threat seriously enough,” said GlobalData analyst David Bicknell.