Amazon has chosen the west London area of Notting Hill for its first British supermarket, according to a report by The Times.
This will be the debut of Amazon’s check-out free supermarket in the UK, which the ecommerce giant is believed to be working on with property developer Enstar Capital.
According to The Times, the US company is close to exchanging contracts on a 20,000 sq ft site at 66-74 Notting Hill Gate.
The store will be using Amazon’s Just Walk Out technology, which this week was also made available to third parties.
Shoppers will find a cashier-less supermarket with a mix of cameras, motion sensors and artificial intelligence to monitor what shoppers are putting in their baskets, before being charged via Amazon’s smartphone app.
The move was announced on an Instagram post which was quickly deleted, which said:
“The first Amazon store in the UK is coming soon and it’s coming to our site on NHG.”