Carrefour launches new shop-in-shop concept

In a bid to lure customers in-store, Carrefour has partnered with Cash Converters to add another offering to its bricks and mortar operations.

The French retail giant has linked up with the second hand seller to launch a Carrefour Occasion shop-in-shop concept.

READ MORE: Carrefour launches cashierless store where shoppers pay using facial recognition

Debuting at its Les Ulis store, the 100 sq m space will allow consumers to buy and sell secondhand items such as smartphones, video games, jewellery, computer items, books, CDs and DVDs.

Cash Converters, will manage the unit, with a second location soon due for rollout, before a wider launch across Carrefour’s hypermarket estate.

“The launch of Carrefour Occasion increases Carrefour’s contribution to the circular economy. Thanks to the expertise contributed by Cash Converters, this new concept is fully in line with new consumer trends focused on mindful, sustainable consumerism and greater purchasing power,” said Carrefour France executive director Pascal Clouzard.

“This collaboration with Carrefour confirms our commitment to supporting and accelerating changes in consumer trends together with a major player that also believes in the circular economy,” added Cash Converters European president Bruno Bée.

It’s the latest in a series of strategic moves by Carrefour to step up its instore offering.

Last July Carrefour signed on a new deal with Symphony RetailAI, in order to improve its warehouse replenishment, inventory flow optimisation and supply chain insights solutions.

As part of an on-going collaboration between the two companies, Carrefour will use Symphony’s insights to optimise its inventory availability across its omnichannel and multi-format business.

Carrefour also introduced a new cashierless concept store last year, which allows users to pay using facial recognition.

The French grocery giant is setting its sites on Amazon Go, and last year launched a high-tech new concept store in its head office in Massy, France.

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