Ocado has collapsed under the pressure of “staggering” traffic and has been forced to shut down its website until Saturday.
The online grocer has now shut both its website and its mobile app in order to catch up on a massive backlog of orders.
While Ocado said any order that have already been placed will eventually be delivered, it is no longer accepting any new orders from any platforms due to “a simply staggering amount of traffic”.
“This temporary closure will allow us to complete essential work that will help to make sure distribution of products and delivery slots is as fair and accessible as possible for all our loyal customers,” Ocado’s chief executive Melanie Smith said
“We are fully booked for the next four days. If you have a delivery booked for Thursday or Friday, cut-off times for editing these orders have already passed, but your driver will still arrive as expected.”
This follows news yesterday that Ocado had temporarily took its app offline citing performance issues “driven by continued high demand”.
A reported 1000 per cent jump in site traffic also forced Ocado to inform customers not to wait if they intended to place a new order as it had “no new delivery slots for the next few days”.
While Ocado is not the only supermarket to be struggling to meet unprecedented demand driven by the pandemic, it is the first to be pushed to breaking point.
It’s not yet clear whether Ocado will reopen its service once it has caught up on its backlogs or whether stock issues could keep it from returning to full operations.