Apple lifts 2-device purchase limit after less than a week
Apple has scrapped a limit on bulk purchases after less than a week which it imposed due to supply chain constraints brought on by the coronavirus.
Last week Apple imposed a two-device limit on online purchases of the iPhone 8, iPhone 8 Plus, iPhone XR, iPhone 11, iPhone 11 Pro, iPhone 11 Max and iPad pro models.
While customers could still purchase more than two different models, it disabled options to purchase more than two of the same item on its website.
This is a direct result of major hits to Apple’s supply chain, which is largely dependent on Chinese manufacturers, as the country entered lockdown due to the coronavirus outbreak.
Apple warned investors last month that its margins could be impacted and that although many of its factories had reopened “they are ramping up more slowly than we had anticipated”.
However, now Apple has made a U-turn on its decision to limit purchases in a range of territories and customers can now bulk buy more than 10 devices.
Despite this limits remain on some iPad and Macbook models.
Last week Apple announced it was closing its bricks-and-mortar retail stores across the globe indefinitely “to minimize risk of the virus’s transmission”.
Over 450 stores across 25 countries will be shut “until further notice”, according to a blogpost published by the tech giant yesterday.
While Apple’s 42 stores and offices in China were officially shut on February 1, these reopened on Friday March 13 and will be the only sites in the world to continue trading.