Morrisons has imposed a three-item restriction on all items ordered online as it also turns off its app to help its website “work more efficiently”.
All product ranges available on morrisons.com will now see a three-item restriction imposed as the grocer seeks to “ensure more customers have access to everyday essentials”.
This comes as supermarkets across the UK struggle to deal with panic buying both online and instore, with all supermarkets struggling to offer any delivery slots to customers for weeks.
While Morrisons has pledged to expand its online delivery capacity amid “unprecedented challenges”, it also said it planned to take measures to slash its instore ranges by up to a third so that shelves could be replenished more quickly.
Last week Ocado also announced that it had been forced to shut down both its website and its app temporarily amid a “staggering” jump in traffic.
Multichannel grocers like Morrisons have been fighting to deal with panic buying both online and instore, with its rivals Tesco, Asda and Lidl announcing plans to hire thousands more staff to meet demand.
Over the weekend, Morrisons announced that will introduce an NHS hour at the beginning of every day, apart from Sunday, so that NHS workers can stock up on the products they need during the coronavirus pandemic.
The new hour will be 7am-8am and a Morrisons staff member will be at the door of each store to let staff with an NHS badge in.