Spoon Guru has launched a new “Immunity Support Tag” for items in the wake of the pandemic to help customers protect themselves from the virus.
The AI-powered dietary tech start-up, chaired by former Asda chief executive Andy Clarke, has developed a new tag for online and instore items which help “improve and maintain the body’s natural defences”.
This includes items rich in zinc, probiotics, antioxidants and vitamin C.
Its technology uses a combination of AI, algorithms and human expertise to give each item a dietary tag, and was launched in 2015 to help people with special dietary needs find suitable products more easily.
“Spoon Guru has used its proprietary algorithms to quickly pivot in the wake of Covid-19 to create the Immunity Support TAG,” Spoon Guru’s co-founder and chief executive Markus Stripf said.
“Our AI machine learning can reliably and safely process and classify hundreds of thousands of products to help shoppers in seconds. Although there isn’t a cure for Coronavirus yet, what we can do is give our body the best possible chance of operating at its optimum level by making better-informed choices.
“We know the use of our technology can help support people choosing the right foods during the current health crisis.”
Last year the startup announced a string of partnerships which will see its technology rolled out globally.
The app, which partnered with Tesco in 2017 and has reportedly led to a basket conversion rates increasing as much as 500 per cent, allows users with special dietary requirements to search a retailer’s stock and filter out items they can’t eat.