Morrisons has partnered with Deliveroo to offer on-demand delivery in as little as 30 minutes to families struggling to secure delivery slots.
In a further partnership aimed at expanding its delivery capabilities, Morrisons will now offer 70 “essential household” items via the Deliveroo app.
The service will be available from more than 130 Morrisons stores across the UK, meaning one-in-four households can order “to the door in as little as under 30 minutes”.
While items will be priced the same as they are in store, delivery via Deliveroo will cost customers £4.99.
“Our partnership with Deliveroo will help us to continue to play our full part in feeding the nation,” Morrisons chief executive David Potts said.
“It’s a great combination of traditional and modern methods and it will provide more vulnerable people with the opportunity to receive their home delivery.”
This comes less than a week after Morrisons announced a similar partnership with DPD to provide next-day delivery of its new £35 food boxes.
The Meat Eaters Food Box and a Vegetarian Food Box, both containing enough chilled, fresh and tinned food items to feed a couple for up to a week, have been delivered 200,000 times a week since the partnership was announced.
Earlier this week, Deliveroo announced a similar partnership with McColl’s offering “contact free” delivery from over 120 stores.