Waitrose launch digital gift card to help vulnerable customers pay for their shopping

Waitrose has launched e-gift cards for vulnerable customers in self-isolation enabling them to digitally send payments to volunteers doing their shopping.

The Volunteer’s Shopping Card is a digital voucher which can be purchased on the grocer’s website in denominations of £10 up to £500.

These can then be emailed to any volunteers, friends or family members who are buying their groceries and spent inside Waitrose stores.

To make them as accessible as possible, the e-gift cards can be printed out or saved onto a phone before being presented to staff at the checkout.

READ MORE: M&S and Asda launch contactless pre-paid cards for volunteers

“We are pleased to be able to support our customers and the nation’s brilliant army of volunteers during these unprecedented times,” John Lewis Partnership’s executive director of customer service  Bérangère Michel said.

“Local communities have really rallied around those unable to get to the shops themselves and we want to make it as simple as possible for kind-hearted volunteers to get essential groceries to them.”

Other supermarkets including Marks & Spencer and Asda launched similar initiatives last week which are available for purchase via their respective websites.

Both can be topped up with pre-paid credit and volunteers receive a barcode via email that can be used to pay for the shopping in-store.

M&S’s We’re All In This Together e-vouchers has no upper limit, but must have at least £10 and balances will not expire for 24 months, while Asda’s volunteer shopping card has a £150 credit limit.

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