Co-op Italia requires customers to book time slots online to enter its stores

Co-op Italia has introduced innovative new digital measures to limit the number of shoppers in its stores at any one time.

Italy’s largest supermarket chain Co-op is testing a new system in which customers must book a time slot to enter its stores.

After shoppers book an available time slot online or via phone, they will receive a confirmation email with a booking number which they must present at the entrance of stores.

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The system, dubbed [email protected], has been tested since the end of March at Co-op hypermarkets in Genoa, Savona and Milan.

The grocer says that it plans to roll the system out to further locations if it receives positive feedback.

The solution is based in the Salesforce platform and is being offered to other retailers free of charge for two months.

On Friday Italy’s prime minister Giuseppe Conte announced that the nationwide lockdown would be extended until May 3, despite pressure from businesses to re-open the country and restart the economy.

However, the Veneto region is now easing some measures and will reopen outdoor markets and allow people to begin jogging more than 200 metres away from home.

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