Instagram introduces new stickers to help small businesses sell food and gift cards

Instagram has introduced new stickers for businesses and users which immediately redirect people to websites where they can order food or gift cards.

In its latest effort to support businesses during the COVID-19 pandemic the social media giant has announced that both business and creator accounts can now include the stickers in their stories.

Tapping on the stickers will take customers to directly to pages where they can complete a food order, purchase a gift card so others can shop or donate to a Facebook fundraising campaign.

While the food and gift card stickers were made available in the US and Canada yesterday, they will be rolled out globally in the “coming weeks”.

READ MORE: John Lewis launches virtual fashion styling service via Instagram

Fundraiser stickers are also reportedly “coming soon”.

Instagram users will be able to share the stickers to their own stories to support their favourite businesses.

According to a survey published by Main Street America, around 7.5 million small businesses are at risk of permanently closing over the next half of 2020 due to the pandemic.

Facebook, which owns Instagram, has a special interest in supporting these small enterprises as around 8 million of them purchase advertising on its platform, providing a vital source of income for the tech giant.

“Small businesses are the backbone of local communities and restaurants are the soul of neighborhoods,” Instagram chief operating officer Justin Osofsky said.

“They bring people together and build community. We want to do our part in helping them stay open, keep in touch with customers, and be informed on how to navigate this crisis.”

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