Dunhill is launching a new Instagram Live streaming initiative featuring weekly interviews with music artists, actors and creatives.
Dunhill Community: Live will see the luxury menswear brand’s creative director Mark Weston interview a range of leading collaborators every Friday on its Instagram account.
Its first episode, set to go live at 4pm today, will feature British-Ghanaian rapper Kojey Radical.
The Instagram series aims to showcase Dunhill’s collaborators and offer an insight into their current projects.
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“I am excited that these live discussions will enable us to connect with our audience; taking questions, supporting and showcasing those collaborators I am proud to call our community in a new, organic and maybe some surprising ways,” Weston explained.
“I hope to unearth some lesser known facts about us and our collaborators, but most importantly to add some value and positivity to your everyday.”
The project also reportedly aims to support men’s mental health charity CALM (Campaign Against Living Miserably).