Alibaba has announced plans to introduce 1000 new brands to the Chinese market over the next year as it continues to ramp up its international expansion drive.
Tmall Global, Alibaba’s marketplace specialising in selling international goods to Chinese buyers, announced a new “brand-incubation plan” during a live streamed summit this week.
Its incubation centre will offer brands from outside China a series of tools, incentives and campaigns to help them thrive in the fast-paced Chinese retail market.
This includes an English language customer-service and self-service registration system, as well as “assignments” to help brands in the incubation programme gain interest and enthusiasm in the market.
Brands which meet pre-agreed targets will then be upgraded to a higher level, which will see them receive benefits like commission fee reductions and opportunities to participate in special events.
Top performing brands each month will receive access to livestreaming campaigns set up especially for them and promoted on its TaoBoa Live channel.
“We’ve seen more and more brands choosing Tmall Global as their favored platform to tap into the China market,” Tmalls president of import and export Alvin Liu said.
“These brands quickly see the importance of the digital analytics we provide to better understand the Chinese consumers’ preferences and develop relevant strategies for their online business – and even to bolster their offline business.”
This comes as the Chinese giant seeks to ramp up its international presence to offset the shrinking growth of its domestic market.
Last year it expanded its Singles Day event to a global market for the first time.
In May last year it also opened up its AliExpress marketplace to sellers from across the globe for the first time, allowing merchants from Russia, Turkey, Italy and Spain to register and sell their products on the platform.