Sainsbury’s latest to launch e-gift cards for vulnerable shoppers

Sainsbury’s has launched an e-gift cards for elderly and vulnerable customers to send to people shopping on their behalf.

Sainsbury’s Volunteer Shopping Cards, launched today, can be purchased from a new dedicated website and emailed directly to volunteers who can shop for them.

The gift cards can be purchased with a value of between £5 and £250 and then redeemed at the checkout of any Sainsbury’s store.

READ MORE: Waitrose launch digital gift card to help vulnerable customers pay for their shopping

“During this challenging time, it’s more important than ever that we come together as a community,” Sainsbury’s chief executive Mike Coup said.

“That includes supporting those who are kindly helping others to get the essential items they need. Our Volunteer Shopping Card will make it as easy as possible for our customers to do so.”

Earlier this month Waitrose launched a similar campaign, enabling vulnerable shoppers to purchase e-gift cards of between £10 and £500, while Asda and Marks & Spencer have been offering the cards since early April.

M&S’s We’re All In This Together e-vouchers has no upper limit, but must have at least £10 and balances will not expire for 24 months, while Asda’s volunteer shopping card has a £150 credit limit.

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