Ted Baker launched first ever digital pop-up donating 100% of profits to charity

Ted Baker is set to launch its first ever digital pop-up store and plans to donate 100 per cent of its profits to local charities.

Ted’s Bazaar will open on May 1 with a range of limited-edition items including prints, t-shirts, beanies, tea-towels and mugs which will be updated on an ongoing basis.

Each item will feature one of three exclusive designs, a rainbow, an applause emoji and a “Home, Hope, Love” slogan which “symbolise the brand’s support and appreciation for COVID-19 key workers”.

It first round of profits will be donated to local community charity Magic Breakfast which provides children living in poverty in the UK free school breakfasts, and is providing two-week supplies of take-home packs for families struggling financially while schools are shut.

READ MORE: Ted Baker launches “ship from store” service to reduce delivery times

“Now more than ever, we need to support local. But we’re also committed to providing long-term support too,” Ted Baker said.

“That’s why Ted’s Bazaar will stay open beyond the current coronavirus pandemic, to continue to raise funds for other important causes, with regular product drops dedicated to different charities.”

“Small changes can make a big difference, which is why we’ll be rotating who we raise money for every time we add to our collection. Beyond the current pandemic Ted’s Bazaar will continue to provide support for local communities with regular product launches, each dedicated to a different cause.”

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