Morrisons has launched a dedicated telesales shopping service offering next day delivery on essential items for the “vulnerable and elderly”.
Customers can now order from a list of 47 essential items over the phone and pay for goods with their credit card when their order is delivered.
The “takeaway” menu of items available is listed below.
This is the latest in a string of new measures introduced by the grocer to ensure “no customer gets left behind” and is aimed specifically at those who may not be comfortable or familiar with shopping online.
“We are playing our full part in feeding the nation and ensuring those that are most in need can receive a delivery from a familiar face at Morrisons,” chief executive David Potts said.
“This new telephone service will ensure that more people who can’t leave their home to go shopping will be able to get a delivery.”
To order online customers can call 0345 611 6111 and select option five.
Last week Morrisons announced it was “dramatically” ramping up production of its food boxes, which it launched in March, from 10,000 a week to 100,000 per week.
Its food boxes contain enough chilled, fresh and tinned food items to feed a couple for up to a week, and Morrisons says it plans to further expand capacity to more than 200,000 boxes in the coming weeks.
A day earlier it announced a partnership with Deliveroo which will offer on-demand delivery in as little as 30 minutes to families struggling to secure delivery slots.
Morrisons will now offer 70 “essential household” items via the Deliveroo app from 130 stores across the UK meaning one-in-four households can order from the app.
The service will be available from more than 130 Morrisons stores across the UK, meaning one-in-four households can order “to the door in as little as under 30 minutes”.