Ocado accused of hiking nearly 1000 prices and cutting 11,000 promotions during crisis

Ocado has been accused of raising the prices of nearly 1000 products during the COVID-19 crisis as it continues to face a backlash from customers on social media.

According to a report from the Daily Mail, leaked documents seen by the publication show that the prices of 918 items had risen between March 4 and April 8.

While the prices of 450 items had been cut, 11,087 promotions had also been removed during that time, around four times more than the next highest Tesco.

The leaked data also suggests that Tesco, Sainsbury’s, Asda, Morrisons, Aldi and Lidl have raised the prices on just 840 items between them during the same period.

Ocado strongly disputed the figures, telling Charged: “Our prices have, on average, gone down since the beginning of March.

“We have run fewer promotions, but this was to protect the number of delivery slots we had for our customers.

“And, to make sure our customers always get a fair deal, we have maintained our Low-Price Promise which means customers automatically get the difference back in vouchers if their basket is more expensive than a comparable basket at Tesco.com.”

This comes as Ocado continues to struggle to meet staggering customer demand, leaving swathes of long time and often vulnerable customers without access to deliveries.

Earlier this month Ocado apologised to customers on Twitter stating that: “No matter how hard we work, we simply do not have the capacity right now to meet all the demand we are seeing from existing customers, let alone new ones”.

READ MORE: Ocado apologises to customers stating it “simply does not have the capacity” to meet demand

According to the blog post, Ocado has seen web traffic 100 times higher than usual, while enquiries to its contact centre were up 500 per cent.

It added “practically every one” of its nearly 800,000 customers are now placing at least one order every week.

Despite its best efforts Ocado’s latest Twitter post celebrating 50 million deliveries since the March 23, customers largely used the announcement to express their frustration at the lack of available deliveries.

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Delivery / Supply ChainEcommerceNews


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