Abercrombie & Fitch has partnered with fashion resale giant ThredUp encouraging customers to donate their unwanted clothes in exchange for gift certificates.
ThredUp users can send their unwanted women’s or children’s clothing, accessories and footwear from any brand to the company by ordering a “clean out kit”, including a pre-paid postage label, from ThredUp, Abercrombie & Fitch or Hollister’s website.
The goods’ value will then be determined by ThredUp and customers can redeem their gift voucher which will allow them to buy items from Abercrombie & Fitch’s range of brands, including Abercrombie Kids, Hollister and Gilly Hicks.
“Sustainability is integral to our success and it’s as important as ever to our customers,” Abercrombie & Fitch’s chief executive Horowitz said.
“This collaboration not only helps reduce textile waste, but it also offers our customers a convenient way to do good, something we know they are eager to do.”
In February, Gap launched a similar partnership with ThredUp offering gift vouchers for its roster of brands in exchange for any goods, not just women’s and children’s.
ThredUp has partnered with Macy’s, JCPenney and J Crew’s Madewell brand over the past year.
The former has installed 40 physical pop-up shops within its store estate while JCPenney has installed 30, selling curated second hand brands at a major discount.