AO.com has launched a new partnership with What3words allowing customers get deliveries sent to any thee-metre square location in the UK.
What3words is an innovative location service, often used by emergency services, which has divided the world up in 3 metre squares, each with a unique three-word identity.
Through its app, which uses GPS tracking to determine which three-word square you’re in, customers can now order their deliveries from AO to anywhere.
“It can be difficult for our drivers to find certain addresses, due to duplicated road names, the UK’s many unnumbered houses and single postcodes covering extensive rural areas,” AO logistics managing director Dave Ashwell said.
“Our new partnership with what3words means we can always deliver to exactly the right location and guarantee our customers the excellent AO experience, regardless of where they live.”
According to What3words 46 million people in the UK have an address that doesn’t lead directly to the door of their home or business property, and traditional street addresses will only take the driver accurately to the front door of 30 per cent of homes.
The service will “shortly” be rolled out nationwide and all AO.com drivers will have access to the app, following a successful six-week trial period in Leeds and Avonmouth.
What3words chief executive and co-founder Chris Sheldrick added: “I grew up in a rural part of Hertfordshire, and constantly felt the frustrations of poor addressing. I’d have to flag down delivery drivers who drove past our house, and as we shared a postcode with our neighbours, spent my childhood running their parcels over to them.
“It’s great to see AO, who are often delivering large appliances and need incredibly accurate drop-off locations, roll out What3words.”