Laybuy launches “Laybuy Mania” day of deals offering customers up to 50 per cent off items across its most popular brand partners.
Today the ‘buy now, pay later’ giant is offering discounts on items purchased via its service at dozens of major brands including JD Sports, WHSmiths, Boohoo, Footasylum, Myprotein, and Zavvi.
This is the first time the event, which has run in New Zealand and Australia for the past two years, has come to the UK.
“Laybuy has always strived to provide consumers with true flexibility in the way they spend, as well as enabling them to access the best possible offers at short notice by spreading the costs at the point of purchase,” Laybuy’s co-founder Gary Rohloff said.
“Laybuy Mania is a great opportunity for all our customers to take advantage of some amazing promotions outside the typical shopping season peaks.”
While payment schemes like Laybuy and Klarna have quickly risen to prominence over the past year, with Laybuy alone counting high street majors JD Sports, Footasylum and AlexaChung as partners, concerns have also been raised about their safety.
In January it was reported that two million UK shoppers have had their credit scores damaged by ‘buy now, pay later’ schemes driving increasing levels of consumer debt.
Young shoppers are the worst hit, with 33 per cent of 25 to 34-year-olds stating they’ve used a ‘buy now, pay later’ scheme over the past year and 39 per cent of those stating this has damages their credit score.
Laybuy says that it offers a responsible approach to lending and never charges interest, partnering with global credit bureau Experian to set responsible credit limits.