The Hut Group (THG) is making the unexpected move into the aeronautical business with plans to launch “THG Air”.
The retail group, which owns brands including Myprotein, Lookfantastic, Glossybox, Illamasqua and The Hut has entered a new partnership with Singapore Airlines.
This partnership will see it purchase two of its own dedicated cargo planes and charter over 100 flights by the end of October 2020, operating out of Manchester Airport where the brand is based.
Until now, THG has relied on scheduled passenger planes to transport its goods across the world, however this has been severely disrupted by the COVID-19 pandemic which has ground the industry to a halt.
THG is understood to have been conducting trials with its cargo flights since the start of the year, specifically in Asia.
“The recent disruption across the airline industry has brought huge challenges in the movement of goods across the globe,” THG’s founder and chief executive Matthew Moulding said.
“This led us to accelerate our trials for dedicated cargo planes to link together our own global manufacturing and distribution centres.
“These trials have proved a great success, resulting in today’s partnership with Singapore Airlines. The trials have also given us the confidence to supplement this partnership with the launch of two of own cargo planes, under the livery of “THG Air”.”
“The partnership with Singapore Airlines places us in the strong position of having secured routes from UK to Asia for the foreseeable future, enabling us to keep our supply chain moving and delivering goods – including essential items such as vitamins, personal care and hygiene products.
“Navigating the current crisis by forming these partnerships is an integral part of our strategy for THG Air, which will cement our standing as a global leader in ecommerce and technology and brings us closer to millions of customers.”