Asda has launched a new dedicated online platform for its food boxes to ensure the vulnerable and elderly have access to food.
The grocer has launched foodboxes.asda.com in partnership with StarStock which promises to provide two-day home delivery.
It is understood that these deliveries will be handled independently from Asda’s core delivery operations, meaning its already overstretched service will remain unaffected.
Asda’s new “cupboard filler” food box contains 31 essential items which have been in high demand during lockdown including bread, pasta, tinned goods, long life milk and teabags.
Each box costs £30 including delivery and are “perfect for replenishing your stocks without needing a trip out”.
Asda’s managing director of sourcing and procurement Mike Snell said: “For vulnerable people across the country, staying at home and not being able to make a trip to the supermarket is a difficult prospect.
“At Asda, we’re committed to helping ease the strain on our customers during this time and hope that by offering our food box at an affordable price, we can help to make lives that little bit easier, giving people peace of mind that their cupboards will be well stocked without the stress.”