Morrisons and Amazon are expanding their partnership allowing thousands more Prime customers to order same-day grocery deliveries to help “feed the nation”.
Amazon Prime customers from 90 per cent of Greater London will now be able to order Morrisons groceries for delivery to their doorstep in as little as two-hours.
Morrisons has more than doubled the number of stores fulfilled by Amazon Prime, rising from 17 when the partnership launched in March to 40 stores across the UK’s 10 largest cities by population.
According to the ecommerce giant most of these locations, which now include Bristol, Cardiff and Edinburgh, are now live while the rest will be made available by the end of the month.
“Expanding this fast home delivery service to more cities will help us to play our full part in feeding the nation,” Morrisons’ chief executive David Potts said.
“Through our conveniently located stores and the popular Amazon Prime Now service, more and more customers will be able to access deliveries to their doorstep at this very difficult time.”
It forms part of Morrisons wider efforts to give as many customers as possible access to its products while nationwide lockdown continues.
The grocer has also launched a dedicated telesales service for customers unfamiliar or unable to access orders online, while also launching a range of food boxes designed to feed two people for up to a week.
Amazon meanwhile has also hired 175,000 new staff to across its global logistics network to meet the staggering demand for online services, in part leading it to predict that its entire $4 billion profits from the next quarter will be wiped out.