British Red Cross and Huggg launch digital volunteer shopping platform to help vulnerable

The British Red Cross and Huggg have launched a new digital volunteer shopping service helping vulnerable shoppers without nearby friends or family access groceries.

Shoppers struggling to secure an online grocery delivery slot that also don’t have any friends or family to help do their shopping now purchase a digital supermarket voucher through micro-gifting platform Huggg.

After they have purchased a digital voucher, the users can fill out an online shopping list and the request will then be forwarded to Red Cross’ volunteer network.

A Red Cross volunteer will then be assigned to the order within 24 hours and carry out the shopping in Tesco, Sainsbury’s, Marks & Spencer, Asda or Waitrose.

READ MORE: Vulnerable shoppers struggling to get delivery slots will now be redirected to local volunteer food hubs

Their orders will then be delivered contactlessly and any money left over on their digital vouchers will be refunded.

We have teamed up with the British Red Cross to help get shopping delivered to those in need. If you are self-isolating and unable to access the food you need, please get in touch with the British Red Cross directly on 0808 196 3651.

“When the government lockdown came into effect, our offerings at cinemas, coffee shops and other high street chains were naturally paused, but we realised the immediate possibility of doing good and using our platform for positive social impact,” Huggg’s founder and chief executive Paul Wickers, said.

“Initially, we set up voucher sharing which enabled schools to continue to provide free meals to families that would normally qualify.

“That’s when the British Red Cross got in touch. With so many people isolating at home and unable to get to the supermarket to do their shopping in a safe way, we knew we had to help.”

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Delivery / Supply ChainEcommerce


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