Aldi is set to offer home grocery delivery for the first time amid a new trial partnership with Deliveroo.
Deliveroo will now offer over 150 Aldi products such as bread, milk and fresh produce via its app for rapid home delivery in as little as 30 minutes.
From today Aldi is offering this service at its store in Nottingham for the initial trial phase, but the partnership is expected to be extended to seven more stores across the East Midlands next month.
While Aldi offers wine and its iconic “special buys” online for home delivery, this marks the first time since launching in the UK that its food will be available to purchase online.
Items will be picked and packed by Aldi staff and handed to Deliveroo riders to carry out the local delivery.
If the service proves popular Aldi says it could be rolled out to all its 875 UK stores, representing eight per cent on the total market, by the end of 2020.
“This is a new and exciting venture for us and we will be constantly reviewing how we can best serve our customers and continue to provide them with the high quality products they are used to in store,” Aldi UK’s chief executive Giles Hurley said.
Aldi is not the first major grocer to enlist the help of Deliveroo to extend its home delivery service while demand continues to skyrocket.
Marks & Spencer, which similarly offered no home delivery service prior to lockdown, announced in March that it was partnering with Deliveroo to offer 130 products.
Earlier this month, it said the popularity of the service had encouraged it to extend its partnership even further, now offering Deliveroo fulfilment in 142 stores across the country.
Morissons, McColl’s and Co-op have all launched similar tie-ups with the delivery giant in an effort to extend their online delivery capacity with relative ease.
Despite this flurry of new partnerships, Deliveroo has had a rocky time financially and was forced to sack 15 per cent of its workforce in early May.
While its grocery delivery business is booming, major fast food chains like KFC which make up the bulk of its orders remain shut indefinitely.