Asda is trialling a “virtual queuing” initiative as it prepares for social distancing measures to last well after lockdown has ended.
The grocer’s new virtual system, the first of its kind in the UK, will allow users to book a place and log into a virtual queue with their phones.
They will then be able to wait in their car, avoiding the extended queues which have become commonplace across UK supermarket carparks, and be alerted when they are allowed to enter the store.
The new system has been trialled at Asda’s store in Middleton, near Leeds, and is expected to be rolled out across its wider estate in the coming weeks.
It comes as Asda prepares to implement longer term measures as the UK’s lockdown eases.
Roger Burnley, Asda’s chief executive, says that he expects “social distancing measures will still last for the rest of the year.
“It has become increasingly clear that Covid-19 is set to be part of our lives for months to come.
“With two thirds of customers still concerned around safety in supermarkets, Asda is investing in more longer-term measures to support social distancing in its stores.”