Majestic Wine dramatically expands Deliveroo partnership to 80 stores

Majestic Wine has dramatically extended its partnership with Deliveroo, more than doubling the number of locations fulfilled by the delivery service.

Deliveroo will now deliver items from a specially curated range of 50 wines from over 80 locations across the UK, including Nottingham, Reading, Bristol, Birmingham and six new site sin London.

This expansion to 50 new locations is reportedly in response to the COVID-19 crisis, aiming to ensure it can continue to “provide joy and discovery” with its wines while people remain in isolation.

Its newly curated range includes Majestic best-sellers like the LB7 Portuguese Red from Lisbon, and Brad Pitt and Angelina Jolie-owned Miraval Rose.

READ MORE: Domino’s Pizza slams Amazon-Deliveroo tie-up citing “serious concerns” over competition

“We are always looking for new ways to help our customers keep making those discoveries whilst in lockdown and beyond, as safely and interactively as possible,” Majectic’s chief commercial officer Robert Cooke said.

“With Majestic’s unbeatable expertise and range, alongside the fantastic service Deliveroo offer, winelovers from Exeter to Glasgow can get brilliant bottles direct to their homes – in as little as under 30 minutes.

“Wine has never been so popular in the UK, we’re now officially a nation of oenophiles, and working together with Deliveroo we want to make that perfect glass as accessible as possible”

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