Lidl to test click & collect service amid ecommerce push

Lidl is testing a new click & collect initiative as it continues its slow but steady push into online retail.

The German discounter and its sister company Kaufland are trialling a new click & collect system at a select number of stores in Poland.

Customers can order their items online to be picked by Lidl staff, and pay for items upon a collection time of their choice.

Lidl has also begun introducing its own payment system Lidl Pay at some stores in Poland.

Like the UK, until now Lidl only offered its range of wines a spirits online, though under a different brand Winnicalidla.

READ MORE: Lidl owner launching its own rival to Amazon Web Services

While the trial is currently only taking place in Poland, it had been previously planned for introduction in Germany, and says that it will extend the initiative to more stores if its proved successful.

This comes amid a raft of new initiatives over the past month which suggest the discounter is slowly shifting towards more digitally focused operations.

In early May, it was revealed that Lidl’s parent company Schwarz Group is taking on Amazon by launching its own cloud computing service for third party retailers.

Schwarz Group, which owns both Lidl and Kaufland, is launching its own rival to Amazon Web Services (AWS) following the recent acquisition of software specialist Camao IDC

The acquisition, which completed on May 1, brings 70 cloud specialists into the wider group representing key “resources in an important area of digitalisation”.

Days later it launched an online chatbot via WhatsApp so customers can avoid queues and find the quietest time to shop.

Later in May it announced a new partnership with InPost, rolling out its digital lockers in 24 stores across London, Birmingham and Manchester allowing customers to collect parcels ordered online while they carry out their weekly grocery shop.

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